Designing a two-sided staffing website for a new London agency, from a blank page.

Hire Sprint Ltd supplies temporary staff to London businesses for events, hospitality, cleaning and logistics, often for short-notice shifts. When we started, it had no website, logo, style guide, photography or copy.

As Lead UI/UX Designer at The Impact Engine, I took it from the client questionnaire to launch: research, information architecture, visual direction, three homepage iterations and every page and form.

Short-notice staffing runs on trust, and a new agency has none yet. Established competitors prove themselves with decades and big numbers, but make visitors read a lot before they can act.

The site had to serve two audiences, businesses hiring and workers applying, and follow a clear client brief: no long text, no generic AI copy, good fonts and consistent spacing.

Two doors, not one funnel. Separate Businesses and Employee pages, each with its own hero, proof and form, so nobody wades through content meant for someone else.

Win on clarity, not scale. Roles shown as photos, a three-step process and four plain promises stand in for the history the brand didn't have yet. Across three iterations the homepage got 28% shorter.

Short, verified forms. Five fields for businesses, role and CV for workers, OTP phone verification to keep out fake leads, and a visible 24-hour reply promise.

HireSprint launched at hiresprint.co.uk with separate journeys for businesses and workers, nine roles shown as photos, and every page leading to one short, verified form.